Established in the vibrant heart of Minami Aoyama, Nihon Fishing Supplies Co., Ltd. blends a legacy rooted in the spirit of Japanese angling with current-day innovation. Founded in 1991, our journey began with a group of passionate artisans dedicated to advancing the traditions of Japanese fishing. Over the decades, we have continually evolved, driven by the relentless pursuit of quality and performance that fishermen across Japan – and now, worldwide – have come to trust.
Our values are deeply entwined with the respect for nature and the time-honored customs that define Japanese craftsmanship. We believe that fishing is more than a sport; it is a practice of harmony, patience, and appreciation for the natural world. From our seasoned rod crafters to our knowledgeable staff on the shop floor, every member of our team shares a passion for angling that shapes everything we do.
Our mission is to redefine the fishing experience by harmonizing traditional expertise with innovative technology. Whether creating bespoke rods for professionals or recommending the perfect lure to a first-time tourist, we treat each interaction as an opportunity to share our knowledge and enhance your time on the water.
By sourcing sustainable materials and employing eco-friendly methods, we strive to protect the rivers, lakes, and seashores that inspire our work. Every product we offer reflects a commitment to both performance and the preservation of our environment.
We proudly support the global fishing community, offering multilingual service and shipping to nearly every corner of the globe. Our customers include local fishing clubs, international tackle dealers, and visiting travelers alike.
Beyond products, we offer experiences: from custom rod consultations to in-store demo days and exclusive workshops led by Japanese angling masters.
At Nihon Fishing Supplies, every cast is a promise – a promise of quality, precision, and a connection to the craft. We believe in nurturing lifelong relationships with clients, built on trust, transparency, and genuine care.
Join our family of passionate anglers and discover why our Tokyo-based store is renowned for blending heritage, innovation, and personalized service in the world of fishing.
Discover hand-selected fishing rods, reels, lures, lines, and tackle designed for both enthusiasts and professionals. Our offerings represent the pinnacle of Japanese craftsmanship and modern innovation, ensuring the perfect match for every angler. Whether you favor ultra-light precision or crave the thrill of saltwater battles, every product in our range is carefully chosen to elevate your performance and enjoyment on the water.
Meticulously crafted from high-grade carbon fiber, the Samurai Ultra-Light Rod is the ultimate instrument for finesse techniques. Whether targeting elusive Ayu or urban sea bass, its crisp sensitivity reveals every nibble, while a feather-light build ensures hours of fatigue-free casting. Experience unparalleled control with a rod trusted by Tokyo's top professionals.
Handmade · Limited Series
The Shogun Saltwater Reel features corrosion-resistant alloy, ultra-smooth drag, and a sealed system ready for oceanic adventures. From battling monster tuna off Yokohama to Osaka’s bustling shorelines, this reel maximizes power, reliability, and seamless line retrieval. Perfect for serious anglers who demand top-tier performance in salty environments.
Saltwater-Protected · 5-Year Warranty
Inspired by the traditions of Japanese river fishing, our Eco Bamboo Floats are hand-carved from locally-sourced, sustainable bamboo. Every float is lacquered for durability yet designed with nature in mind. Achieve classic presentation and sensitivity while making an eco-friendly choice that honors our waterways.
Sustainable · Artisanal
Curated by our in-house pro staff, the Premium Lure Kit offers top-performing crankbaits, minnows, and soft plastics for all waters. Beautifully packaged, it features proven colors and action styles that attract everything from wild Japanese trout to international sportfish. Ideal for all skill levels and perfect as a unique gift.
Pro-Selected · All Water Types
Collaborate directly with our seasoned rod artisans to bring your dream fishing rod to life. Each piece is tailored to your style, be it ultralight stream casting or robust saltwater trolling. Choose your preferred materials, handle shape, and decorative details. The result: a unique rod that perfectly suits your skill and passion, made to last generations.
Trust our expert technicians for precise repair and yearly maintenance of your rods, reels, and terminal tackle. We restore your trusted gear to peak condition—whether it's a snapped tip, worn handle, or misaligned guides. Our diagnostic approach and premium replacement parts guarantee performance and longevity, letting you fish with total confidence.
Perfect for travelers and visitors: rent high-quality rods, reels, and tackle for a day or a week. Our rental program features top brands and styles, thoroughly checked and sanitized for each customer. Not sure what’s right for your trip? Our staff offers recommendations and setup so you’re ready for lakes, rivers, or the sea—no commitment needed!
Japanese Craftsmanship
Benefit from generations of expertise. Our artisans apply meticulous care to every rod, reel, and lure—blending traditional techniques with modern materials for unmatched quality.
Eco-Friendly Focus
We prioritize sustainability by using eco-conscious materials and methods. Our bamboo floats, recyclable packaging, and renewable energy initiatives help safeguard the waters we cherish.
Global Reach
With worldwide shipping and multilingual support, from Tokyo to Toronto, we connect anglers everywhere with Japanese excellence—making every destination within reach of top-tier gear.
Expert Advice
Our in-store and virtual consultations pair you with pro anglers for tailor-made recommendations. Receive guidance on new techniques, travel prep, and maintenance anytime you need it.
“The custom rod from Nihon Fishing Supplies is the smoothest I've ever used. Customer service was exceptional, and they guided me every step of the way.”
“Great range of travel-friendly gear—rented a full kit for my Japanese fishing holiday. It was trouble-free and top quality.”
“Their eco-friendly floats are a hit in my shop. Customers appreciate the quality and sustainable materials.”
With over three decades of mastery in traditional rod making, Hiroshi guides both product innovation and our passion for exceeding expectations. From designing the Samurai Ultra-Light series to leading sustainability drives, his vision shapes every aspect of our company.
Ayumi is the friendly, expert voice behind our renowned customer care. Fluent in Japanese, English, and Mandarin, she ensures each client receives answers tailored to their unique inquiries—from local advice to international logistics.
Combining artistic intuition with an engineer’s precision, Kenji crafts innovative tackle and lure designs celebrated for both their performance and visual appeal. His creativity brings new life to our product lines every season.
Ready to upgrade your fishing experience? Reach out for expert advice, custom orders, or any questions—our Tokyo team is committed to providing solutions that fit your passion.
Address:
5-12 Minami Aoyama, Minato-ku, Tokyo 107-0062, Japan
Phone: +81 3 5785 2431
Email: info@nihonfishingsupplies.co.jp
Business Hours: Mon-Sat: 9:00–18:00 JST
